Author: Jeff Hawley

How To Rank In 2018: The Bloggers Guide To SEO

Buckle up because your about to be hit with the Blogger’s Guide to SEO in 2018. For a lot of you SEO has been something that makes you sick to your stomach to think about. I’m here to tell you that you shouldn’t be afraid of it any longer. Google Is Smart SEO is no longer about temporary tactics and strategies to “game” the system and manipulate search results in order to rank on the first page. Google has gotten really smart and they continue to get even smarter. Because of that you can press forward trusting that if...

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SEO: More Than Getting That Green Light

The Yoast SEO plugin is a great tool for bloggers. There’s more to SEO than getting that little green light. In fact, after reading about how I use Yoast SEO you’ll realize that I don’t even get a green light every time. To be clear, Yoast SEO is my favorite SEO plugin for WordPress and I highly recommend having it. My purpose here is not to discourage you from using it. I write today because when I ask bloggers what they know about SEO or what they’ve been doing for their SEO the response I get is “I’ve gotten really...

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Using Shortlinks and Google Analytics to A/B Test

tl;dr Use Google’s Campaign URL Builder to add source and campaign information to your URL to push into Google Analytics. Take that really long URL and shorten with Google URL Shortener. Then post. You’ll see this campaign information in your Google Analytics now. Ta-da…you’ve got more than just “click” data. What You Will Need: Website with Google Analytics installed. Access to that Google Analytics account. Google URL Shortener Have a PURPOSE When Using URL Shorteners Using a URL shortener (like and are a waste of time unless you have a purpose. If you have a website you should have...

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Jeff Hawley

Digital marketing expert with a passion for small businesses. Family man. Outdoors lover. Internet geek. Ask me anything, I can literally nerd out on websites and marketing for hours.